EA Launch game to rival “Wii Fit”

Electronic Arts has put an end to the ongoing speculation regarding the company’s own Wii Fit rival by unveiling the firm’s newest title, EA Sports Active.EA Sports Active, scheduled for release Spring 2009, will come bundled with a number of peripherals – or sports equipment – such as a set of two leg straps, a resistance band, as well as a health book. EA says the entire product will sell for $59.99.
EA’s fitness proposal is markedly different to Nintendo’s. Sports Active is designed to burn calories and build tone and strength. It does this with around 20 dynamic exercises, such as running, bicep curls, shoulder presses, cardio boxing and squats.
In line with EA’s purpose of aiming the product at the female market, the software itself will have its own personal trainer in the guise of a virtual Bob Greene (Oprah Winfrey’s personal trainer and exercise physiologist) who will offer feedback on the user’s performance.



